Over the past week, I have made advances towards developing my skills as an Internet Marketing expert. The Internet is full of information, with many articles and tutorials providing advice on SEO and Internet Marketing, but like grapes in a basket, some of these information may be outdated and would waste your time picking out the good information from a big basket with both good and bad advice. I am writing this post not to provide professional advise but to share an experience as a fellow beginner.
1. Site Map/Menu Bar – This is very important in getting the search engine to recognize your site, in keeping your customers or your audience on the page and to get repeat patronage or regular visits, due to website usability and user-friendliness. The site has to have an easy layout connecting all the pages on the site, this enables the search engine spider to navigate easily between all the pages on your site without difficult.
2. Keywords & Meta descriptions – I put these two together as your keyword is mostly what will be used on your Page title and description. This part, the search spider really looks for, the page title is the first thing the search spider looks for on each page and having the different keywords used on different pages of your website could greatly improve it’s visibility as it could help it rank high in many categories, thereby bringing traffic from different SERP ( The more reason why this post has a different page title to my previous post).
3. keyword search Tool – Using the right keyword for each or the page is very crucial, as there is no point using a keyword which users don’t apply(It’s all about anticipating What customers/users use in finding your site). Thankfully, many tools have been created to help you effectively find the keywords that customers mostly use in finding your business or service category, Google adWords keyword search tool(adwords.google.com) is very popular among SEO practioners but there are others ( Ill leave those for you to find out). To effectively use this tool, you could make a list of your potential keywords (This list should be different for each page), on google adwords, you type in each of those keywords Into the tool and choose a geographical coverage, the tool will provide you with the number of searches received by that keyword over a certain period(usually /month), this gives you an idea of the volume of traffic you should expect from that keyword. You should look for those with atleast 2100/month, these are the ones to be used ( I suggest writing them all out).
The above techniques when applied, may not automatically get your website to number on the SERP as there most likely are other competitors who might be using the same techniques, but applying them would make a great difference and contribute to your recognition on Search Engines.
On my next post, I shall discuss further techniques as I continue my study and also, I shall provide on how the keyword(s) you have chosen can be applied onto your webpage to promote further optimization.
PS: You should check out ‘The art of SEO’ by Eric enge & Stephen Spencer, hear it’s a good book.
SEO techniques for Internet marketing beginners, to be continued.